Green Smile is a consulting company which offers innovative trainings and events for producers to improve their way of growing.
We match growers with the best expert in the world to coach them through their technical journey. 

Hortitool Consulting has a focus on technical assistance in 5 main crops – strawberry, blueberry, raspberry, blackberry and red currant. We are present in more than 10 countries. Our technical team has over 20 years of experience in the agricultural sector, we are involved in the production of Berries since 2004. We increasingly collaborate within a network of farms and experts all over the world. We maintain regular contact with international consultants and work with professional growers from countries such as Spain, Italy, Holland, Belgium, Germany, Australia, Georgia, Morocco, Azerbaijan, Turkey, South Africa…



We partner with nature to find ways of growing that are both safe and healthy. Helping growers to support, protect and strengthen their crop with an integrated system of natural solutions. We use natural enemies to combat pests, bumblebees for pollination, microbials, and biostimulants that support, protect and strengthen crops. We have driven agricultural innovation for over 50 years. Growers and farmers worldwide use our products and knowledge to restore the natural balance in their crops. Our holistic approach is what sets us apart. Improving plant health both above and underground. All our solutions support one goal: 100% sustainable agriculture.


Planasa is a global leader in the agri-food sector, specializing in breeding the next generations of berry varieties: blueberries, raspberries, strawberries and blackberries. Apart from berries, Planasa has also substantial experience and a long-standing tradition in other products such as garlic, asparagus or avocado. Our mission is to develop unique and superior varieties through a mix of traditional breeding methods and modern technology, and to make these new genetics available to our clients through our efficient and top-quality nursery operations. Exciting end consumers all over the world through a fantastic taste and the healthy properties of our products is what drives our daily activities.

Since 1983 as a supplier of solutions for fruit and vegetable growers. PROJAR is a growing technology company that offers a complete solution package for each type of crop. Currently, our know-how and expertise consolidate our position as a manufacturer and supplier of hydroponic growing solutions at an international level.With more than 40 years of experience, the company is dedicated to the manufacture of substrates and coir fiber, as well as the commercialization of agroinputs. Thanks to our background and know-how we are experts in hydroponic solutions for berries and we have participated in many important projects in the main productive regions.
We design complete, unique, fast, precise packaging lines from start to finish for the fruit and vegetable industry. From product feeding to associative weighing, including automated packaging and end-of-line machines that guarantee the quality control of each package.

MAF RODA AGROBOTIC is a multinational engineering company committed to provide the most innovative and high-end solutions for automation, grading, sorting, and packing in the fresh fruit and vegetables industry.

Our universal technology is completely manufactured in-house, providing an integral solution, from infeed to palletizing, that increases your facilities’ performance and production and simplifies the decision-making process.

Our most ambitious systems use AI and Big data to provide the most accurate internal and external analysis including color, shape, diameter, weight, and internal and external defects increasing the quality of the end product.

Técnicas Sanjorge S.L. is an international company that has been operating in the agro-
industrial sector for more than 25 years, an expert in the manufacture of greenhouses,
hydroponics, irrigation systems, and agricultural supplies. We offer integral solutions applied to cultivation aimed at cost savings, the use of resources, and solving the problem of water scarcity.
We manufacture everything from simple, reinforced, bull leg, Top Berries, Top Snow, Top
Windows macro tunnel greenhouses.
We design and manufacture all the parts that we later use in our projects. We are pioneers in the manufacture and use of the oval tube. This system allows us to increase the width of the tunnel to 10 meters and thus, being a fixed structure, we save assembly and disassembly costs in addition to expanding the cultivation area to 8 rows, offering multiple benefits to the farmer.

TOMRA Food designs and manufactures sensor-based sorting machines and integrated post-harvest solutions transforming global food production to maximize food safety and minimize food loss, by making sure Every Resource Counts. The company has more than 12,800 units installed at food growers, packers and processors around the world for Confectionery, Fruit, Dried fruit, Grains and Seeds, Potatoes, Proteins, Nuts, and Vegetables. These solutions include advanced grading, sorting, peeling and analytical technology to help businesses improve returns, gain operational efficiencies, and ensure a safe food supply.  TOMRA Food operates centers of excellence, regional offices and manufacturing locations within the United States, Europe, South America, Asia, Africa and Australasia.

Advanced Berry Breeding has specialized in raspberry, and only raspberry breeding these past decades. Focusing on a single specie led us to select strictly the best varieties, aiming for a perfect match between market requirements and agronomical specifications. Creating value all along the chain, from grower to final customer has always been ABB’s main concern. Our tailored selections are produced worldwide, under all kinds of climates, by a large range of growers. The varieties are being tested extendedly and research for the optimal growing conditions has always been in the center of our strategy. By means of our advisor team, the results of the trials are shared with fruit producers and other partners in the value chain. Our world is changing fast: new challenges such as climate, energy, and human resources appear more frequently at the beginning of the chain, and customer exigence is getting higher on the other end.
At ABB we see it as an opportunity to create, to renew, to innovate: the future is already in our breeding greenhouses, new selections are coming, evolution is on!


We are Legro, a proud and independent family company with almost 300 employees. We were founded in 1924 and the fourth generation of Swinkels is currently at the helm. We can truthfully say that we are passionate about raw materials. As passionate as our customers, we work every day, on four continents, on producing the best, tailormade substrates and casing soils for, in particular, soft fruit, vegetable and mushroom growers around the entire globe. To maintain its optimum quality, we like to manage the entire process on our own. Therefore we own our own peat fields, coir treatment plant and blending factories.

Botanicoir is a family company, founded in 2005 by Kalum and Samantha Balasuriya, who continue to run the company today. Our main production facilities are in Sri Lanka and India. All our products are 100% coir and we focus on the horticulture industry, primarily supplying soft fruit and vegetable crops in over 60 countries worldwide. Our priority is on providing top quality products and service and working with our customers to grow and innovate together.

Not all blueberries are created equal and OZblu® blueberries are known for being tastier, juicier and crunchier than older, traditional varieties. They have a record-breaking shelf life and originate from a unique and sustainable breeding programme.  Established in 2002, United Exports is a global agricultural company that, together with the breeder, created the market-leading OZblu® brand. United Exports is committed to exceeding expectations in product quality and customer experience. They are vertically integrated: they grow, pack, ship, purchase, market and sell produce. OZblu® production is ethical, technical and sustainable, and maximises the different climates and rainfall seasons across the globe to produce consistent, high-quality blueberry varieties year-round for our delighted consumers.


Fruitful-Berries is a premium commercial partner specialized in: Sourcing, growing, packing, and supplying berries all over the world. Quality, flexibility, and long-term partnerships are their key values! They implement a quality-oriented service provision approach down and up to production and customer level. In addition, they are able to continuously deliver a daily fresh product 52 weeks a year. The company based in Venlo Netherlands originated from the growing demand for a flexible and driven berry specialist within the current Western European Fruit & Vegetable market who can guarantee flexibility, continuity, and quality. With a team that has more than 20 years of experience in the red fruit market, Fruitful-Berries is a specialist with a hands-on mentality.


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